Denpasar, 
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I was born in 1974 in a small village called Baturiti, Tabanan, Bali. Tabanan was still many fields and forests then, my parents were farmers who had also some cattle. I am the youngest child and also the only girl. My parents had 5 children, but even though I am the youngest and the only girl, my parents did not spoil me. I used to help my mother to clean the house and even sometimes to feed the cattle.
My childhood was quite fun. I went to school in the village until I graduated from junior high school. And then I moved to Denpasar to study in senior high school. I also continued to go to college where I took a management major. When I graduated, I worked at a jewelry company, and I learned a lot there. I met my husband at the same company, and now we are blessed with three daughters and a son.
As a Balinese woman, I love silver jewelry, and that is why I try to create good designs with good quality. My husband helps me to create and to maintain the quality. When it comes to workers, I do not just hire people with silver experience; I also prefer to help other women. I teach them how to make the beaded bracelets, and also give them the tools and the raw materials. I give them a sample, and they just have to copy the sample. It is good for them, because they don't just earn income but can also pick the times they are comfortable working.
I am inspired by the beauty of Bali for the jewelry I design. Most of my designs use natural gemstones with many colors, like the Balinese women who wear colorful traditional clothes. Besides beauty, quality is our main concern. To create a long wrap bracelet with many different gemstones, we use one single thread which is 4 meters long to ensure the quality and the strength of the bracelet.
My husband is a very supportive man, and I couldn't be happier about it. Together we build the business and try to create good jewelry. Together we found Novica, and I hope they can help us to market my jewelry. Not just for my own family, but also for the women who I work with.
The shelves are empty for now. Every piece Ayu Widiani makes is one of a kind, and they've all found homes. Follow to be first to see the next collection. Follow Ayu Widiani.
