New Delhi, 
Latest Update
“I joined Novica way back in 2002 when the company was just a couple of years old. I owe a lot to Novica. It has helped me shape my interest and my whole perception towards my work and craft. In the beginning, my product was just a piece of jewelry; now it has become a piece of art. My biggest achievement I feel is the recognition I get from my customers and the sense of satisfaction I get from my work. Nothing can be more satisfying than the feeling of doing what you want. I am financially much better, I know what quality really means and I am a better person altogether. “When I started with NOVICA 20 years back I used to have only one helper working for me on a part-time basis. Now after 20 years I have around 4 regular helpers who are working mainly for me, some of whom are totally dependent on me. I have gone through rough phases also where workers made bad quality jewelry and then disappeared, causing huge losses, but these things helped me learn. Sometimes trust is lost along with money, but that’s part and parcel of trying to do things in a different way. There is an attitude in India, chalta hai, meaning that “some flaws are acceptable”. I had to fight a lot, and I am still fighting with workers to get this attitude out of their head by explaining why any tiny mark on the silver or stone is not acceptable. Things are changing, albeit slowly. “Things have also developed a lot in my personal life. I have two beautiful daughters. One has completed her graduation and the other is still in school. Both of them have a very keen interest in jewelry and design. In fact, the elder one has started designing and is now a featured Novica artisan. “I want to keep on designing new styles and experiment with new stones. Jewelry is about fashion, and fashion keeps on changing. It also changes from region to region and among different age groups. I feel my style of jewelry is more fit for mature adults. I want to focus on this age group, but want to design for youngsters too. But I don’t want to lose my style just for the sake of selling, so I am trying to maintain the equilibrium. Hopefully Novica customers will keep on patronizing my designs. I want to give the best working atmosphere to my workers who are directly associated with me by providing them with the latest tools and technology. “To all my customers, I would like to say that by buying my products, you are not only helping me but a lot of workers and artisans who are working behind the scenes to make beautiful pieces with the best workmanship possible. Each and every purchase helps someone financially and motivates him or her to further create something new. All the workers and their families are really grateful to Novica and its patrons for their continued support.”
Original Artist Story
"My family has been involved in the realm of handicrafts for many years now. I was barely 17 years old when I realized I was completely immersed in the creation of handcrafted pieces, including sandalwood and brass items and jewelry, among others.
"Lately, I have been much more involved in the design of jewelry. I'm inspired by nature, hence you will find that most of my jewelry items feature natural motifs.
"My journey into handicrafts has been great, yet the highlight came in 1995, when the Sultan of Brunei placed an order for my designs! It was time bound, it took me and my artisan collaborators about two months to complete the order. All in all, it was a really exciting experience to be working all together.
"I always strive to improve designs and quality, and demand for my products has steadily increased. I hope and wish that my association with you will bring new opportunities."
22k Gold Vermeil Rainbow Moonstone Pendant Necklace 'Misty Moonlight'
$294.99
(4)
Comments
J
3 more comments
Joshua Very stunning piece of jewelry. Bought it for, a close friend. Via the holidays etc. Will definitely buy more trinket's. In the very near future.
Women's Peridot Jewelry from India 'Lime Droplet'
$94.99
(6)
Comments
D
5 more comments
Debbie I love peridot and was looking for something that was simple and showed off the stone. The setting was smaller than expected, but they are true beauties.
Amethyst Pendant Rhodium Plated Sterling Silver Necklace 'Lilac Queen'
$179.99
(2)
Comments
J
1 more comment
Joshua Very beautiful piece of jewelry. The Amethyst stone, is almost like. A shiny stone water droplet. Via in it's, unique own way. Am very satisfied, with this purchase.
Sterling Silver Jhumki Chandelier Earrings from India 'Jhumki Music'
$89.95
(14)
Comments
C
13 more comments
Christi These earrings are so cute. Very unique, no one else will be wearing these
Handcrafted Garnet and Sterling Silver Dangle Earrings 'Crimson Passion'
$159.99
(3)
Comments
A
2 more comments
Anna These are beautiful. The silver is solid and clean. The stones are well made and look beautiful. I have received many compliments on these earrings.
Artisan Crafted Lapis Lazuli Cocktail Ring from India 'Block Party'
$97.99
(7)
Comments
C
6 more comments
Christie I bought this ring for myself. I thought I would venture out and buy a new ring. Love it. It is the perfect size and I really enjoy wearing it.
Leaf and Flower Themed Sterling Silver Dangle Earrings 'Bygone Flowers'
$54.99
(4)
Comments
L
3 more comments
Linda These earring are lovely! They are tiny, light-weight, and the design is so intricate! Thank you very much Mr Jain for your workmanship is beautiful.
Genuine Ruby and Moonstone Button Earrings in 925 Silver 'Love and Devotion'
$204.99
(2)
Comments
L
1 more comment
Lisa Delivery was fast and I was well informed of its delivery date. The product was exactly what I ordered. Very pleased with the quality considering how nervous I was to order jewelry online without actually seeing the product before purchasing. Completely happy and I would recommend it to others! Thank you!
Handmade Garnet Dangle Earrings from India 'Gemstone Flowers'
$79.99
(2)
Comments
J
1 more comment
Janice A Lovely, dainty design. Stones darker than expected, I think because setting is barely open on back to let light shine through.v
Sterling Silver Necklace with Emerald and Moonstone 'Love and Devotion'
$149.99
(5)
Comments
R
4 more comments
Respati My first purchase of Alok's collection and won't be my last. It's beautiful with a hint of graceful in it.
Bezel Set Onyx and Sterling Silver Cocktail Ring 'Block Party'
$97.99
(2)
Comments
M
1 more comment
Melissa I absolutely love this ring!! The size of the stone is perfect, and it will go with so many of my outfits. Very happy with this purchase!
Modern Artisan Crafted Silver and Amethyst Pendant Necklace 'Twin Halo'
$219.99
(2)
Comments
J
1 more comment
Jody I received this today and it is gorgeous. The stone is large and a stunning deep purple..I may get a longer chain for it, but this piece is outstanding. I'm very happy with it,
The shelves are empty for now. Every piece Alok Jain makes is one of a kind, and they've all found homes. Follow to be first to see the next collection. Follow Alok Jain.
