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“I joined Novica way back in 2002 when the company was just a couple of years old. I owe a lot to Novica. It has helped me shape my interest and my whole perception towards my work and craft. In the beginning, my product was just a piece of jewelry; now it has become a piece of art. My biggest achievement I feel is the recognition I get from my customers and the sense of satisfaction I get from my work. Nothing can be more satisfying than the feeling of doing what you want. I am financially much better, I know what quality really means and I am a better person altogether. “When I started with NOVICA 20 years back I used to have only one helper working for me on a part-time basis. Now after 20 years I have around 4 regular helpers who are working mainly for me, some of whom are totally dependent on me. I have gone through rough phases also where workers made bad quality jewelry and then disappeared, causing huge losses, but these things helped me learn. Sometimes trust is lost along with money, but that’s part and parcel of trying to do things in a different way. There is an attitude in India, chalta hai, meaning that “some flaws are acceptable”. I had to fight a lot, and I am still fighting with workers to get this attitude out of their head by explaining why any tiny mark on the silver or stone is not acceptable. Things are changing, albeit slowly. “Things have also developed a lot in my personal life. I have two beautiful daughters. One has completed her graduation and the other is still in school. Both of them have a very keen interest in jewelry and design. In fact, the elder one has started designing and is now a featured Novica artisan. “I want to keep on designing new styles and experiment with new stones. Jewelry is about fashion, and fashion keeps on changing. It also changes from region to region and among different age groups. I feel my style of jewelry is more fit for mature adults. I want to focus on this age group, but want to design for youngsters too. But I don’t want to lose my style just for the sake of selling, so I am trying to maintain the equilibrium. Hopefully Novica customers will keep on patronizing my designs. I want to give the best working atmosphere to my workers who are directly associated with me by providing them with the latest tools and technology. “To all my customers, I would like to say that by buying my products, you are not only helping me but a lot of workers and artisans who are working behind the scenes to make beautiful pieces with the best workmanship possible. Each and every purchase helps someone financially and motivates him or her to further create something new. All the workers and their families are really grateful to Novica and its patrons for their continued support.”
Original Artist Story
"My family has been involved in the realm of handicrafts for many years now. I was barely 17 years old when I realized I was completely immersed in the creation of handcrafted pieces, including sandalwood and brass items and jewelry, among others.
"Lately, I have been much more involved in the design of jewelry. I'm inspired by nature, hence you will find that most of my jewelry items feature natural motifs.
"My journey into handicrafts has been great, yet the highlight came in 1995, when the Sultan of Brunei placed an order for my designs! It was time bound, it took me and my artisan collaborators about two months to complete the order. All in all, it was a really exciting experience to be working all together.
"I always strive to improve designs and quality, and demand for my products has steadily increased. I hope and wish that my association with you will bring new opportunities."
Blue Topaz and Sterling Silver Single Stone Ring from India 'Morning Luxury'
$109.99
(17)
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Amy A very talented artist. Beautiful designs and jewelry.Needs more quality control on stones in rings...however with that being said the jewelry is overall very, very good and we'll made.
Hand Made Sterling Silver Garnet Pendant Necklace India 'Red Sunflower'
$287.99
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Martin Garnet is the birth stone of our only child, and this is a great use of the gem. She loved it! She even commented on it before joining a zoom meeting and wearing it that "she might have to change clothes to match how nice it is."
Multi-Gemstone Dangle Earrings from India 'Alluring Glisten'
$99.99
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Kitty Graceful design and a lovely combination of amethysts with ruby and emerald accents. Larger than they look in the preview photos. Another wonderful piece of jewelry from Alok Jain.
22k Gold Plated Sterling Silver Chandelier Earrings 'Golden Music'
$97.99
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Marcy I absolutely love my new Golden Music earrings made by Alok. The tiny gold bells are beautiful, so reminiscent of India. Probably my favorite earrings now!
Dagger Shaped Sterling Silver Dangle Earrings from India 'Sword of Delhi'
$59.99
(6)
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Anna Great length and sparkle. Well made. Not heavy on the earlobes. Fast delivery.
Amethyst Sphere Earrings India Artisan Jewelry 'Moon of Mysticism'
$107.99
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Nancy These earrings are the perfect size and the stones are very high quality.
7 Carats Amethyst Sterling Silver Indian Brooch Pin 'Lilac Story'
$174.99
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Bridget I had my eye on this piece for awhile and finally decided to buy it whne my birthday coupon came. I am so glad I did, the quality and workmanship is second to none. The stones ae large, nice quality, not transparent. The setting is sturdy and I love the latch/lock on the pin that will keep it from falling off. It is a nice piece of jewelry that will last.
Sterling Silver Necklace Malachite Jewelry from India 'Forest Whirlwind'
$327.99
(2)
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David Excellent workmanship, beautiful and fairly large stone.My wife loved it.
Cultured Pearl and Sterling Silver Dangle Earrings 'Pearl Melody'
$79.99
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Blanca Like mini bells this earrings are delicate and dainty.You can't expect more for the price.
Artisan Made Amethyst Earrings 'Wisteria Bloom'
$164.99
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Clara These earrings are beautifully crafted and l love the amethyst gemstones. My friend will love her gift.
Faceted Two-Carat Carnelian Lotus Cocktail Ring from India 'Evening Lotus'
$79.99
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Michael Another reviewer reported that the silver is not uniformly shiny. This is true. The top side of the flower petals has some darker color which, in my opinion, allows one to better see and appreciate the detail. The ring is very attractive and certainly looks much more expensive than it is. My wife has a big job interview on Monday, and she says she is looking forward to wearing this ring to that interview. She is very good at what she does, and I'm not saying this ring will affect the interviewers' perceptions but, if it makes her feel a bit more confident, it cannot hurt!
Rainbow Moonstone and Sterling Silver Link Bracelet 'Eternal Nature'
$304.99
(2)
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Karen I bought this bracelet as a gift for my mother and it's one of her favourites. She often gets complimented on how shiny and beautiful the stones are. It's well made and the clasp is secure. Thank you!
Pearl and Lapis Lazuli Sterling Silver Toe Rings Pair 'Pretty Perfection'
$69.99
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Monica They are beautiful & just as the site shows. Wear them every day!
Traditional Style Silver and Garnet India Cocktail Ring 'Traditional Romantic'
$89.99
(18)
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Valarie Love this ring! True to pic and description. Will definitely buy more.
Jhumki Style Earrings with Sterling Silver and Garnets 'Traditional Grace'
$69.99
(6)
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Rosalie These garnet earrings are very delicate and beautiful in a stearling setting. My only concern is i thought they would be a little larger than pictured. But a lovely set of earrings.
Blue Chalcedony and Sterling Silver Teardrop Dangle Earrings 'Gentle Tear'
$74.99
(6)
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Shirley The color of the stone is lovely and the workmanship is first rate. I am looking forward to giving these earrings as a gift to my daughter!
Carnelian and Composite Turquoise Sterling Silver Earrings 'Colorful Kites'
$109.99
(3)
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Helen These earrings are nice and light. I don't like heavy earrings and these fit the bill, being light.
Traditional Citrine Cocktail Ring from India 'Traditional Romantic'
$49.99
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Werckmann My Grand daughter love it too - so I got her one as well for Christmas.
Fair Trade Garnet Choker Necklace Sterling Silver Love 'Cascading Crimson'
$489.99
(7)
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Trevor Bought this necklace for my wife's 70th birthday in January, I know she's going to love it, it's a beautiful piece of jewellery. Thank you Alok, keep up the good work. All the best Trevor
Sterling Silver Ring with Green Onyx Solitaire 'Solitary Allure'
$79.99
(3)
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Susan This ring is so lovely. I gave it as a gift, and the recipient enjoys it so much! Thank you!
The shelves are empty for now. Every piece Alok Jain makes is one of a kind, and they've all found homes. Follow to be first to see the next collection. Follow Alok Jain.
