
Domingo Reanda
hand-beaded jewelry
My name is Domingo Reanda , and I was born in Santiago Atitlan, Solola, in 1971. I grew up in a farming family, and my parents began teaching me the craft when I was just seven years old. In the afternoons, after school, I dedicated myself to our family trade. At the age of thirteen, I developed an interest in learning to use the loom. I was fascinated by weaving and sought to create a greater source of income. My first project was making stoles, which allowed me to capture various figures and create my own designs. As a child, I also learned macrame on my own and made bracelets. After completing sixth grade, I migrated to the capital city in search of better opportunities. My adolescence in the city was quite challenging; I often had to sleep in shop corridors. I found a job in a market, but the conditions were difficult, so I decided to leave. In 1995, I began creating items with beads. This initiative was born out of a desire to support widowed women affected by the armed conflict. Since then, I have dedicated myself to making necklaces, bags, bracelets, and hooks, among other items. Currently, I work alongside my family, where communication is essential for producing quality work. We use tools such as looms, belts, pliers, needles, and thread, along with raw materials, to create our products. I draw inspiration from humanity, as each person has something unique to offer. Merging these qualities with nature and lived experiences makes me feel truly alive. Establishing myself as an artisan has been a significant challenge, especially in a competitive market focused on quality. However, organizations like Novica strive to ensure artisans can achieve a decent livelihood through their crafts and that our work is recognized fairly. Each piece I create is imbued with a great sense of purpose, and I find immense satisfaction in receiving feedback from both clients and fellow artisans. One of my ongoing challenges is to develop my own exclusive colors. I am currently researching how to create colors in glass and how to drill stones. Thank you for the opportunity to share my story through my crafts. Our indigenous culture is characterized by a vibrant spirit of art. Everything originates from our ancestors and our beautiful country, with each region represented through crafts and stunning colors. Each piece you acquire carries a significant history rooted in artisan families.


Domingo Reanda
My name is Domingo Reanda , and I was born in Santiago Atitlan, Solola, in 1971. I grew up in a farming family, and my parents began teaching me the craft when I was just seven years old. In the afternoons, after school, I dedicated myself to our family trade. At the age of thirteen, I developed an interest in learning to use the loom. I was fascinated by weaving and sought to create a greater source of income. My first project was making stoles, which allowed me to capture various figures and create my own designs. As a child, I also learned macrame on my own and made bracelets. After completing sixth grade, I migrated to the capital city in search of better opportunities. My adolescence in the city was quite challenging; I often had to sleep in shop corridors. I found a job in a market, but the conditions were difficult, so I decided to leave. In 1995, I began creating items with beads. This initiative was born out of a desire to support widowed women affected by the armed conflict. Since then, I have dedicated myself to making necklaces, bags, bracelets, and hooks, among other items. Currently, I work alongside my family, where communication is essential for producing quality work. We use tools such as looms, belts, pliers, needles, and thread, along with raw materials, to create our products. I draw inspiration from humanity, as each person has something unique to offer. Merging these qualities with nature and lived experiences makes me feel truly alive. Establishing myself as an artisan has been a significant challenge, especially in a competitive market focused on quality. However, organizations like Novica strive to ensure artisans can achieve a decent livelihood through their crafts and that our work is recognized fairly. Each piece I create is imbued with a great sense of purpose, and I find immense satisfaction in receiving feedback from both clients and fellow artisans. One of my ongoing challenges is to develop my own exclusive colors. I am currently researching how to create colors in glass and how to drill stones. Thank you for the opportunity to share my story through my crafts. Our indigenous culture is characterized by a vibrant spirit of art. Everything originates from our ancestors and our beautiful country, with each region represented through crafts and stunning colors. Each piece you acquire carries a significant history rooted in artisan families.

Central America Fulfillment Hub

Covering Basic Needs
This artist striving to supporting their own or their family's basic needs and improve their livelihood.

Moving On Up
This artist has dramatically improved their livelihood by working with NOVICA.

Profound Impact
Every purchase from this artist has a profound impact on their livelihood and income.

Preserving Traditions
This artist uses traditional techniques handed down through the generations and/or creates culturally significant items, helping keep these traditions alive.

Job Creator
This artist positively impacts their community through job creation and provides jobs for 2 or more people.

Enabling Education
This artist is currently supporting and providing for the education of their children, grandchildren, or children in their community, whether it be at the primary, secondary, or university level.
