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Alejandra Torres

Alejandra Torres

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"I feel very happy and content because I have been able to do what I love, without missing those moments with my family. I've been able to grow and develop personally, and I feel very grateful that you value my work. In addition, it's amazing to think that there is someone in another part of the world who likes what you do.

"I remember the first designs I created for you. What I remember most is not having proper procedures for developing them. Now, with the help of my assistants, we create technical specification sheets for each design in order to be able to guarantee jewelry of total quality.

"I began to design with the main objective of telling a story through each one. My technique was professionalized and I learned to work under international quality standards. This also allowed me to control the inventory and pay more attention to detail.

"Now I feel more confident than ever because you've been there for me since I started. Also, year after year my sales have increased. During the last three years with you, my sales have doubled.

"One change I've made, which I didn't have before, is that now I have established an area for packaging and an area of photography for our jewelry. My oldest son already works with me and looks after the digital marketing, and I have standardized processes in my workshop to achieve the quality that you require.

"My biggest goal right now is to create a process and methods to make jewelry from home, so that more women can work from their homes and, like me, enjoy their families. At the same time, I want to share with them the happiness of doing something they enjoy that helps their family finances."

Mexico Artisan Empowerment Hub

Explore Mexico. You'll discover the rich artistic heritage drawn from the Maya, Olmec, Toltec, Zapotec, and Aztec civilizations, as well as the distinctive living folk art traditions of modern Mexico. From Taxco Silver Jewelry to intricate Huichol beadwork, and from handpainted Talavera-style pottery to handblown glassware and fantastical alebrijes, you will fall under the spell of magical Mexico.
Maker BadgeEmpowering Women
The Women's Empowerment badge is awarded to female artisans or artisan groups that are led by women.
Maker BadgeYoung Talent
This artist shows a lot of talent or potential and is in their late teens or twenties.
Maker BadgeCovering Basic Needs
This artist striving to supporting their own or their family's basic needs and improve their livelihood.
Maker BadgeMoving On Up
This artist has dramatically improved their livelihood by working with NOVICA.

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    Alejandra Torres

    October 24, 2021
    L Lucretia
    Earrings are lovely. I like the length and the being of the stones.
    Reviewed item
    July 4, 2021
    J Jennifer
    I get compliments on these every time I wear them. The colors are vibrant & workmanship is excellent.
    Reviewed item

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