Handcrafted Jute Placemats with Floral Pattern Set of 6 'Flower Attraction' Item ID: 2671789033

Latest Update April 2023:

“Hi friends! I am Papiya Das from Mumbai, but I am a native of a rural area in West Bengal. I am a born leader, an artistic person, and I love challenges.

“My mission is to encourage women from less privileged backgrounds to acquire new skills; to give them the self-confidence and self-esteem required to earn by their own industry and initiative; and to enable them to carry this newly discovered skill and confidence into the wider world.

"After completing my studies I have worked in various organization in different part of India. When I decided to leave the corporate world and start something of my own, the first thing came into my mind was to empower women. Since my native is in the rural area of west Bengal & I have seen daily life of rural women & their challenges, I decided to promote rural art and the rural women.

"Now I work closely with hundreds of crafts persons and weavers from several rural areas of India. I have a small workshop with 20 women working with me to supervise and take care of the inventory and logistics in Mumbai, which is our work station. I wish to promote their work and show the world the beauty of our products. I personally visit them and provide them with various inputs including design, quality control, access to raw materials and production coordination. I try to suit the needs and preferences of today's customers, as well as motivate them to create amazing products and save their art from fading. Artisans should love the art form they are working in as without passion or love, artisans can't create beautiful art.

"I understand the rich culture and traditions that these rural communities are steeped in and I translate this heritage into products by pairing traditional art with contemporary designs and modern processes. My workshop has been identified as a promising means of generating livelihood for hundreds of rural artisans. I believe I have made a significant contribution to the lives of the women artisans working with me, which has helped improve their economic as well as social status."

Original Artist Bio:

“Since my childhood days, I have experienced many difficult moments, and I am really very proud to have overcome them. As I come from a rural area of West Bengal, I had to struggle a lot to complete my schooling and college. After completing my education, I started working in Kolkata in the corporate sector.

“But I was not happy working there. That is when I decided to leave the corporate world and start something of my own. As I am from a rural area of West Bengal and have always seen rural art very closely from my childhood days, I decided to promote rural art. The beauty of Indian art actually inspired me to work on Indian arts & crafts.

“I would like to work with more and more artisans and different kinds of art. I think the artisans are the best teachers to teach about their particular art, as well as the culture associated with that art. I have learned a lot about various art forms from them. I also teach the artisans in the rural villages to craft products as per the demand of the market and also to preserve their traditional crafts. I prefer to use eco-friendly, reusable and recycled materials, which are easy to source for rural artisans.

“As I relate so much with the problems and miseries of the rural women, I try to encourage more women to do these crafts, and I wish to empower them. I have a small workshop with 5 women working with me to supervise and take care of the inventory and logistics in Mumbai, which is our work station.

“I dream of reaching the top 10 list of Indian home décor. I also dream of starting my own brand in the coming years. I strongly believe in the principle of being atmanirbhar (self-reliant) and am working hard towards achieving my goal. I hope to see Indian rural art in a strong position in the international market, and I plan to associate with more rural artisans, especially women. Working with me helps them to live a better life, and also become self-reliant. I am very grateful to Novica for providing me a platform to showcase the beauty of Indian rural art to the global market.”